Who Should Participate?
The UBC Certificate in Digital Content and Communications is designed for professionals engaged in communications, public relations, marketing, content creation, media curation and social media, and whose roles involve the use of digital technologies. This program is suitable for emerging digital communications specialists and managers who are leading and coordinating communications for their organizations.

By the end of this program, you will be able to:

• lead, manage and communicate effectively on digital projects and align business outcomes with an organization's digital content and communications plan
• understand how a content strategy works in collaboration with a digital communications strategy
• evaluate the impact of digital communications on brand
• define the lifecycle of content: creation, curation, distribution
• optimize content across platforms
• define effective user interface and user design principles
• measure and analyze audience engagement
• apply interactive storytelling and gamification principles to your communications plan
• understand the principles of rights management for digital content.

The part-time UBC Certificate in Digital Content and Communications program includes core courses held in-class at UBC Robson Square as well as a selection of in-class and online elective courses. Students learn through discussions, presentations, assignments, guest speakers and networking. Assessment is based on assignments, case scenarios and projects that utilize applicable technologies. With courses offered throughout the year, participants register at their own pace and have up to two years to complete the program.

Core Topics:

• Digital Communications and Planning
• User Experience and Content Strategy
• Digital Content and Storytelling
• Digital IP and Rights Management
• Project Management for Digital Communications

Elective options are available in social media, digital analytics, mobile, multimedia and web development.

Each in-class course is approximately four-to-five weeks in length and involves attending seminar sessions. Each 100% online course is approximately six-to-eight weeks in length and involves reading and engaging in online content and activities. Emphasis is placed on acquiring conceptual and practical skills in developing a content and digital communications strategy for an organization. Courses are taught by highly qualified instructors and/or online tutors with direct industry knowledge and experience in adult education.

Note: Curriculum and program requirements for completion are subject to change.

Format
The UBC Certificate in Digital Content and Communications is a part-time program consisting of core courses and a selection of elective courses offered evenings and weekends at Robson Square in downtown Vancouver. Some of the elective courses will also be offered online. Participants in the program will have up to two years to complete the program requirements. Applications are accepted on an on-going basis.

Administration Fee
There is no fee to submit an application; however a one-time $175 administration fee is due upon acceptance into the program.

Course Fees
Fees are paid on a course-by-course basis and the tuition total is approximately $7,000 CAD.
Students should be aware that books or related course materials may constitute an additional cost in some cases. Fees are subject to change.

The UBC Certificate in Digital Content and Communications has been developed by a diverse group of academics and representatives from industry, and continues to evolve as new approaches to content strategy, user-centred experiences, IP rights management, and innovative digital technologies emerge. An Advisory Committee consisting of university faculty and staff, industry thought leaders, and digital communication experts facilitated the design and development of the curriculum.

Digital Content and Communications Advisory Committee:

• ROBERTS, Darren (Program Advisor), Senior Strategist, Communications & Brand Expert; former Senior Vice President, Strategy & Client Service, Edelman
• BAILIE, Rahel Anne, President/Senior Consultant, Intentional Design Inc.
• BAINS, Tracy, Manager, Digital Marketing, ICBC
• COLLINS, Raquel, Associate Director, UBC Continuing Studies
• DODSON, Scott, COO, Bobber Interactive
• HULL, Rae, Strategic Advisor, Magnify Digital Inc.; former Creative Director, CODE (Cultural Olympiad Digital Edition) VANOC
• JOHNSON, George, Instructor, Centre for Digital Media at Great Northern Way Campus
• MONTAGNES, Ramona, Director, Writing Centre, UBC Continuing Studies
• MORONEY, Peter, Associate Executive Director, UBC Continuing Studies
• NAHMIACHE, Lindsay, CEO and Head of Brand Public Relations, Jive PR & Communications
• REDMOND, Niamh, Interactive Marketing/User Experience Manager, Sauder School of Business, UBC

Before applying to this program you must read and understand the terms and conditions in the program handbook . Program under development.

To receive the handbook by mail, please contact Client Services with your complete name and mailing address.

Courses in the program will be available for registration in 2013.