The UBC Award of Achievement in Social Media is a part-time program for individuals who wish to take the lead in planning and implementing social media strategies in their organization. It consists of six courses taught by leading social media professionals to provide practical advice and real-world insight.
Participants gain the knowledge and skills they need to develop social media approaches that engage their communities, support marketing strategies, develop business opportunities and build brand.
The UBC Award of Achievement in Social Media is offered at UBC Robson Square, in downtown Vancouver or 100% online.
Open sections below to view program information or contact program staff at 604.822.1420 or email.
Who Should Take this Program?
This program is designed for individuals who wish to take the lead in developing sound social media strategies and understanding the application of social media tools and technology in raising brand awareness and connecting with an organization’s community. The program is beneficial for managers in marketing, PR and communications, entertainment/gaming producers, consultants involved with web analytics, business managers and entrepreneurs, and professionals involved in online community development.
By taking this program, participants gain the knowledge and skills to:
The UBC Award of Achievement in Social Media is offered in both an in-class format or 100% online. Courses are offered throughout the year and participants register and pay for courses on a course-by-course basis. Applications are accepted on an on-going basis.
In-class: The UBC Award of Achievement in Social Media (in-class) program consists of six, four-week courses which total a minimum of 72 hours of instruction. Courses are delivered in an evening seminar learning environment at UBC Robson Square in downtown Vancouver. In-class courses are designed to be engaging seminars where both instructor and students are encouraged to participate and interact in dialogue, discussions, and class presentations.
100% online: The UBC Award of Achievement in Social Media (100% Online) program consists of six, six-to-eight-week courses which total approximately 228 hours. Courses are delivered on an online learning platform environment. Online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Tutors facilitate throughout the course and are available to provide feedback via email and through discussion forums. Courses are delivered online over approximately six to eight weeks and involve an average of six to ten hours of study per week
Each online course is:
Find out more about online learning.
There is no fee to submit an application; however, a one-time $175 administration fee is due upon acceptance into the program.
In-class program: fees are paid on a course-by-course basis and total approximately $2,700 CAD based on current course prices
100% Online program: fees are paid on a course-by-course basis and total approximately $3,925 CAD based on current course prices.
Students should be aware that books or related course materials may constitute an additional cost in some cases. Fees are subject to change.
The in-class curriculum consists of six required courses, with each course running over a period of four weeks. Assessment is based on assignments, projects and class participation.
The 100% online curriculum consists of a six required courses, with each course delivered over a period of six-to-eight weeks online. Assessment is based on assignments, projects, online learning activities, and discussion forums.
To be granted the UBC Award of Achievement in Social Media, participants must successfully complete the required six courses. In addition, participants must attend a minimum of 90% of scheduled classes or seminar sessions (in-class), and/or complete all readings of lectures, readings and online learning activities (100% online) with a minimum of 60% on all graded assignments, to successfully complete program requirements. Upon graduation, participants receive a UBC Award of Achievement in Social Media.
The UBC Award of Achievement in Social Media is comprised of six required courses which participants must successfully complete in order to receive the award. With courses offered throughout the year, participants register for them at their own pace and have up to two years to complete the six courses.
Each in-class course is approximately four weeks in length and involves attending seminar sessions. Each 100% online course is approximately six-to-eight weeks in length and involves reading and engaging in online content and activities. Emphasis is placed on acquiring conceptual and practical skills in developing social media strategies, metrics and marketing plans for an organization. Courses are taught by highly qualified instructors and/or online tutors with direct industry knowledge and experience in adult education.
Note: Curriculum and program requirements for completion are subject to change.
|Required Courses||Delivery Format||Length||Upcoming Offerings|
|Social Media Fundamentals*||In-class||4 weeks||TBA||More|
|Social Media Fundamentals*||100% Online||6 weeks||Sep 10-Oct 22
Oct 29-Dec 10
|Social Media Metrics||In-class||4 weeks||TBA||More|
|Social Media Metrics||100% Online||6 weeks||May 28-Jul 9
Sep 24-Nov 5
|Social Media Strategy and Marketing||In-class||4 weeks||TBA||More|
|Social Media Strategy and Marketing||100% Online||6 weeks||May 21-Jul 2
Sep 17-Oct 29
Nov 5-Dec 17
|Social Media Governance||In-class||4 weeks||4 Tue, Jun 18-Jul 9||More|
|Social Media Governance||100% Online||6 weeks||Oct 22-Dec 3||More|
|Social Media Monetization||In-class||4 weeks||TBA||More|
|Social Media Monetization||100% Online||6 weeks||Jun 4-Jul 16
Oct 8-Nov 19
|Social Media Project**||In-class||4 weeks||TBA||More|
|Social Media Project**||100% Online||8 weeks||TBA||More|
*Note: This course is recommended prior to taking other UBC Continuing Studies social media courses. For those taking the UBC Award of Achievement in Social Media, Social Media Fundamentals is a required course.
**Prerequisites: Social Media Strategy and Marketing (ID206), Social Media Metrics (ID223), Social Media Governance (ID226), Social Media Monetization (ID220)
Note: To postpone or waive the prerequisite(s), you must fill out the Prior Learning Assessment form to request permission.
|Courses of Interest||Length||Upcoming Offerings|
|Summer Institute in Social Media: Introduction to Social Media Tools and Community Engagement^||1 week||Mon-Fri, Jul 15-19||More|
|Social Media Tools Workshop^^||1 day||TBA||More|
|Build Your Profile with LinkedIn^^||Half-day||Sat, May 25||More|
|Social Media: Building Game Play into your Strategy^^^||4 weeks||TBA||More|
^Completion of the Summer Institute in Social Media may be applied as a course credit equivalent of Social Media Fundamentals (ID200) face-to-face toward the UBC Award of Achievement in Social Media.
^^These workshops may not be applied as a course credit to the Award of Achievement in Social Media.
^^^Recommended Prerequisites: Social Media Fundamentals (ID200), Social Media Strategy and Marketing (ID206)
Courses in the UBC Award of Achievement in Social Media are taught by highly qualified instructors and/or online tutors with direct industry knowledge and experience in adult education.
Applications to the program are accepted on an ongoing basis. A $175 non-refundable administration fee is due upon acceptance into the program.
To apply to the UBC Award of Achievement in Social Media, you need to:
The admissions process helps to ensure that the needs, intentions and expectations of participants are adequately matched to the program's objectives and capabilities. Admission to the program may be limited by the availability of courses, facilities and instructors. To accommodate learners from a variety of backgrounds, the admission requirements for the UBC Award of Achievement in Social Media are fairly broad. However, all applicants must have the following:
To apply to the program, you will be asked to submit:
Social Media Metrics
starts May 28 (100% online)
Social Media Monetization
starts Jun 4 (100% online)
Social Media Governance
starts Jun 18 (in-class)
Summer Institute: Introduction to Social Media Tools and Community Engagement
starts Jul 15 (in-class)
I share real examples of what I've done and current trends with the class. Read more.
- Rochelle Grayson,
Instructor, UBC Award of Achievement in Social Media