The analysis of web and other digital metrics, coupled with best practices in online and offline marketing, leads to well-designed websites and other digital content that facilitate the customer experience.
In collaboration with the Digital Analytics Association (formerly the Web Analytics Association), UBC Continuing Studies offers 100% online courses and an Award of Achievement program in digital analytics. Courses should be taken in their recommended order of completion. See UBC/DAA Award of Achievement in Digital Analytics - Curriculum.
Web intelligence is the combination of digital analytics, which examines how digital visitors and customers view and interact with your website and other digital offerings, and business intelligence, which allows a corporation’s management to use customer data to make strategic decisions.
UBC Continuing Studies, in collaboration with the University of California, Irvine Extension and the Digital Analytics Association (DAA) have combined their resources to offer 100% online courses and the Certificate in Web Intelligence. This program builds on the foundation laid in the UBC/DAA Award of Achievement in Digital Analytics.
|UBC/DAA Award of Achievement in Digital Analytics|
|Certificate in Web Intelligence|
In-class Online In-class/Online (Blended)
|Web Analytics and Intelligence|
|Creating and Managing the Analytical Business Culture|
|Introduction to Web Analytics|
|Measuring Marketing Campaigns Online|
|Web Analytics for Site Optimization|
|Digital Analytics Intensive Program Package|
Introduction to Web Analytics
starts Jul 9 or Jul 30 (100% online)
Web Analytics for Site Optimization
starts Jul 16 (100% online)
Measuring Marketing Campaigns Online
starts Jun 18 or Jul 23 (100% online)
Creating and Managing the Analytical Business Culture
starts Jun 25 or Jul 23 (100% online)
Digital Analytics Information Webinar
Join us on Wed, Jun 19, 11:30am (Pacific Time) to hear from digital analytics experts on the future of the industry and career opportunities.
Sign up for the Webinar.
The UBC/DAA Award of Achievement in Digital Analytics is presented in partnership with: