Certificate in Web Intelligence

100% Online

Web intelligence is a combination of digital analytics, which examines how digital visitors and customers view and interact with your website and other digital offerings, and business intelligence, which allows a corporation's management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

The Web Intelligence Certificate provides a solid grounding in digital analytics techniques plus knowledge of data warehousing, dimensional model design, business process improvement, management, leadership and team-building, and other related topics.

This program includes the four courses that comprise the UBC/DAA Award of Achievement in Digital Analytics plus courses offered through UC Irvine Extension – all delivered 100% online. The program is designed to benefit marketing and IT managers involved in the development and deployment of Internet initiatives, including interactive marketers, web/marketing analysts, project managers, web developers, information architects, consultants, systems and business analysts as well as corporate executives in IT, e-commerce, marketing and sales.

Open sections below to view program information or contact program staff at 604.822.1420 or email.

Open all | Close all


This program is designed and facilitated by leading industry experts and web analytics professionals throughout North America. Upon completing the certificate requirements, students will be able to:

  • apply proven web analytics methodologies to increase a website’s effectiveness in marketing products and services, and increasing customer conversion rates
  • use data warehouse concepts to identify relevant data and aggregate those data into a single depository for more effective trend analysis and website performance statistics
  • improve their organization’s bottom line through a more effective web presence and enhanced data analysis for successful decision making
  • move their career ahead by gaining in-demand knowledge and skills.

Who Should Take this Program?
This program is designed for people who wish to enter the field of digital/web analytics including those whose job functions include marketing, website design, corporate branding and product positioning, or other aspects of database-driven marketing. The focus of the program is on understanding how technology is used to achieve business objectives. People who are well-suited for web analytics tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.

There have been over 90 graduates (as of August 2013) from the Certificate in Web Intelligence program. Read what our alumni are saying about the program.


The program includes four required online courses offered through UBC Continuing Studies, plus a minimum of two elective courses offered through the University of California, Irvine Extension.

We recommend that you complete the required courses in the following order:

Required Courses Length/Format  
Introduction to Web Analytics 4 weeks, online More
Web Analytics for Site Optimization 4 weeks, online More
Measuring Marketing Campaigns Online 4 weeks, online More
Creating and Managing the Analytical Business Culture 4 weeks, online More

These four courses can either be taken in a regular part-time format in which students register for individual courses at their own pace and complete the program within two years, or in an intensive program package in which all four courses are offered within a five month period. See here for more details.

Elective Courses Delivered by University of California Irvine Extension: Choose Two Courses

Elective Courses  
Business Intelligence/Data Warehouse More
Designing Dimensional Models More
Managing Business Process Improvement Projects More
Problem Solving and Decision Making More
Management, Leadership, and Team Building in the Project Environment More
Details and Fees

Delivered 100% online, this program includes the four required courses that comprise the UBC/DAA Award of Achievement in Digital Analytics, plus a minimum of two courses offered through UC Irvine Extension. The part-time curriculum encompasses a significant amount of reading, case studies and white papers, in conjunction with online learning activities such as lectures, group discussion and research. Participants are assessed on assignments and projects.

Learn more about online learning.

Program Fees
Course fees are paid on a course-by-course basis. The total program fee is approximately $4,380CAD* (depending on chosen elective courses and exchange rate) plus a $125USD Request to Graduate fee payable to UC Irvine Extension payable upon completion of the program.

*Books for UC Irvine Extension courses are an additional cost.


Online tutors in this program are business professionals experienced in online adult education. They are charged with the online instruction and guidance of students on a one-to-one and group basis. The online tutors guide and grade through continuous email communication as well as online discussions, assignments and projects to make sure that you get the most out of your learning experience.

How to Apply

If you are already a student in the UBC/DAA Award of Achievement in Digital Analytics Program:

  • complete all remaining courses required for the UBC Certificate in Award of Achievement in Digital Analytics
  • submit a Graduation Request Form to UBC and indicate on the form that you would like to work toward the Web Intelligence Certificate. (This authorizes UBC to release your Program Completion Record (PCR) and contact details to UC Irvine Extension.)
  • enroll in and complete your elective courses at UC Irvine Extension. You may enroll in your elective courses without being formally admitted to the certificate program.
  • when you have completely finished all your courses at UC Irvine Extension, submit a Request for Certificate Form (available on the UC Irvine Extension Web Intelligence Program website). There is a $125 USD Request for Certificate Fee.

Visit the UC Irvine Extension website for more information on how to enrol.



Subscribe Now

Presented in partnership by:

UBC Continuing Studies

UC Irvine

Web Analytics Association


a place of mind, The University of British Columbia


Tel: 604.822.1444 | Email
Program Office Locations

Emergency Procedures | Accessibility | Contact UBC | © Copyright The University of British Columbia