As an educational partner on the UBC/DAA Award of Achievement in Digital Analytics program offered by UBC Continuing Studies, the Digital Analytics Association (DAA) is able to offer its members educational discounts on a newly designed Digital Analytics Intensive Program package as well as discounts on individual courses.
The UBC/DAA Award of Achievement in Digital Analytics 100% online program consists of four courses that teach you how to create and manage a web analytics program, optimize the effectiveness of site content, undertake online marketing initiatives, and assess usability and interface issues.
With the growing popularity of this program, courses fill up quickly which may extend the time it takes a student to complete the Award of Achievement. The new web analytics intensive offering enables you to complete the Award of Achievement in just five months. The program consists of the following sequence of courses: Introduction to Web Analytics; Web Analytics for Site Optimization; Measuring Marketing Campaigns Online; Creating and Managing the Analytical Business Culture.
Each course is delivered over four weeks with a one week break in between courses.
Program Schedule
| Introduction to Web Analytics | Sep 10-Oct 8, 2013 |
| Web Analytics for Site Optimization | Oct 15-Nov 13, 2013 |
| Measuring Marketing Campaigns Online | Nov 19-Dec 17, 2013 |
| Creating and Managing the Analytical Business Culture | Jan 7-Feb 4, 2014 |
The Digital Analytics Intensive also comes at a discounted price of $2,400 CAD. Standard pricing is $2,700 CAD for all four courses.
Seats in the program are limited to 20.
NOTE: The Digital Analytics Association (DAA) Member discounts apply only to Professional and Corporate DAA members and require a coupon code obtained through the membership section of the DAA website.
The UBC/DAA Award of Achievement in Digital Analytics is a part-time 100% online program that consists of four required courses. To receive the Award of Achievement you must complete all four courses within two years; however, courses may also be taken individually. The four courses include:
| Introduction to Web Analytics |
| Web Analytics for Site Optimization |
| Measuring Marketing Campaigns Online |
| Creating and Managing the Analytical Business Culture |
Each course runs over four weeks and registration is on a course-by-course basis. The courses are regularly priced at $675 CAD each but as a DAA member you are eligible for the special member discount price of $640 CAD each.
For further information on the program and course schedules please view the UBC/DAA Award of Achievement in Digital Analytics.
NOTE: The Digital Analytics Association (DAA) Member discounts apply only to Professional and Corporate DAA members and require a coupon code obtained through the membership section of the DAA website.
Introduction to Web Analytics
starts Jul 30
(100% online)
Web Analytics for Site Optimization
starts Jul 16
(100% online)
Measuring Marketing Campaigns Online
starts Jun 18 or Jul 23
(100% online)
Creating and Managing the Analytical Business Culture
starts Jun 25 or Jul 23
(100% online)
"I gained the practical knowledge and basis to start a career in web analytics. I felt confident that I could get a job back home with my new skill set." Read more.
Kris Irizawa, Program Graduate,
UBC/DAA Award of Achievement in Digital Analytics
2011 Jim Novo Award Winners
The Web Analytics program congratulates Peter Scheir for completing the program with the highest academic score and earning the Jim Novo Award of Academic Excellence.
The UBC/DAA Award of Achievement in Digital Analytics is presented in partnership with:
