Web Analytics
The analysis of web metrics, coupled with best practices in online and offline marketing, leads to well-designed websites that facilitate the customer experience.
In collaboration with the Digital Analytics Association (formerly the Web Analytics Association), UBC Continuing Studies offers 100% online courses and an Award of Achievement program in web analytics. Courses should be taken in their recommended order of completion. See UBC Award of Achievement in Web Analytics - Curriculum.
You may also find courses in Social Media of interest.
| UBC Award of Achievement in Web Analytics |
Introduction to Web Analytics
Starts May 22 or Jun 12Web Analytics for Site Optimization
Starts May 22 or Jun 5Measuring Marketing Campaigns Online
Starts May 15 or Jun 5Creating and Managing the Analytical Business Culture
Starts May 15 or Jun 5
"I gained the practical knowledge and basis to start a career in web analytics. I felt confident that I could get a job back home with my new skill set." Read more.
Kris Irizawa, Program Graduate,
UBC Award of Achievement in Web Analytics2011 Jim Novo Award Winners
The Web Analytics program congratulates Peter Scheir for completing the program with the highest academic score and earning the Jim Novo Award of Academic Excellence.
The UBC Award of Achievement in Web Analytics is presented in partnership with:
