Social Media Monetization
Want to build and monetize an online community through social media? Discover concrete tools to help define and establish communities that match business goals as well as the appropriate business models to maximize success. Learn fundamental building blocks such as presence, reputation, relationship and identity that define online communities. Explore business models such as advertising, digital merchandising and branded content that best suit these different groups.
Note: Social Media Fundamentals (ID200) or equivalent experience is recommended.
This course is offered in 2 formats: in-class and 100% online. However not every format will be offered each term.
In-class: Our in-class courses are designed to be engaging seminars where both instructor and students are encouraged to participate and interact in dialogue, discussions, and class presentations. Courses are offered throughout the year, approximately four weeks in length, and involve attending seminar sessions on-site at UBC Robson Square, downtown Vancouver.
Standard Fee: $475
Online: Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Tutors facilitate throughout the course and are available to provide feedback via email and through discussion forums. Courses are delivered online over approximately six and involve an average of six to ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
Standard Fee: $660
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