Learn and practise the techniques, creativity boosters and craft of professional copywriting in a supportive and intensive writing clinic that focuses on the process and purpose of persuasive business writing. In this workshop, define the challenges and best practices of working with clients; build research plans; learn about (and reach) your desired audience; build a portfolio of resources; complement and piggyback on visuals; organize information and manage projects; and write for a variety of media.
- Felton, George. Advertising: Concept and Copy
This course can be applied to the UBC Certificate in Professional Communication.
This course is offered in two formats: 100% online or in-class.