Your digital communications strategy is more than just good practice - it is your best online offence and defence. Develop a communications strategy that successfully leverages your brand story. Gain an overview of how to plan your digital communications for various platforms and channels - leveraging best practices from traditional brand management principles while utilizing online community building and conversation starting techniques. Identify and align your strategy with specific priorities applicable to owned, paid, earned and shared platforms that can all be part of your organization's individual digital communications ecosystem.
Formerly titled Digital Communications and Planning.
This course can be applied to the UBC Certificate in Digital Content and Communications.
This course is offered in 2 formats: In-class and 100% online. However not every format will be offered each term.
In-class: Our in-class courses are designed to be engaging seminars where both instructor and students are encouraged to participate and interact in dialogue, discussions, and class presentations. Courses are offered throughout the year, are approximately four weeks in length, and involve attending seminar sessions on-site at UBC Robson Square, downtown Vancouver.
Online: Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Tutors facilitate throughout the course and are available to provide feedback via email and through discussion forums. Courses are delivered online over approximately six weeks and involve an average of six to ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.