Great interviews are one of the surest paths to a great article, whether you are writing a newspaper or magazine story, a corporate press release, an academic report, or an entry for your personal blog — or you are doing audio or video interviews for your website or podcast. But a great interview involves much more than simply asking people questions: there’s an art to getting the most out of interviews, and this course takes you through it step by step. You learn how to choose the right technology, discover new and creative ways of formulating questions, and explore techniques for getting your subjects to open up — and getting things back on track if they go off the rails. You also find out ways to incorporate interviews into articles in a way that is both accurate and engaging. Top journalists, such as award-winning Globe and Mail investigative reporter Kathy Tomlinson, The 100-Mile Diet author JB MacKinnon, and renowned CBC broadcaster and journalism professor Kathryn Gretsinger, share their tips and secrets through exclusive online interviews.
This course can be applied to the UBC Certificate in Professional Communication.
The format of this course is 100% online.