Your audience and their path of engagement are vital to an innovative and responsive digital communications strategy. How do you plan, design and manage exceptional websites, intranets, microsites or web/mobile applications? The user experience strategy sits at the core of all of this and is often the missing element in UX projects. Understand the elements of user experience and how processes like user research, business requirements gathering, and brand strategy both support and are supported by user experience. Develop a sound UX Strategy including deliverables like personas, concept models and user journeys. The course helps you translate a UX strategy into actionable recommendations and useful, useable and compelling designs.
This course can be applied to the UBC Certificate in Digital Content and Communications and the UBC Associate Certificate in Digital Content and Experience Design.
This course is offered in 2 formats: In-class and 100% online. However not every format will be offered each term.
In-class: Our in-class courses are designed to be engaging seminars where both instructor and students are encouraged to participate and interact in dialogue, discussions, and class presentations. Courses are offered throughout the year, are approximately four weeks in length, and involve attending seminar sessions on-site at UBC Robson Square, downtown Vancouver.
Online: Our online courses are structured to provide a positive learning environment for participants to engage in and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Tutors facilitate throughout the course and are available to provide feedback via email and through discussion forums. Courses are delivered online over approximately six weeks and involve an average of six to ten hours of study per week.
Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.