Digital Analytics

"I've learned how to cut through the noise in the data and make better business decisions."
Zhenya Beck
Co-founder and Director, Customer Experience, Freightera


UBC/DAA Award of Achievement Program

Analytics, metrics, statistics, measurements—no matter what you call them, the ability to track data is one of the major business advantages of working in a digital environment. But it’s the analysis and understanding of those numbers that really drives business success.

The UBC/DAA Award of Achievement in Digital Analytics provides solid grounding in how to create and manage a digital analytics program to drive measureable business improvement.

  • Delivered part time, 100% online
  • Take courses at your own pace over a two-year period, or complete all four courses within five months with the Intensive Program
  • 4 required courses
  • Cost ranges from C$2,500 to C$2,900
  • Discounted fees for DAA members
  • After this program you will be able to apply your knowledge and skills to creating a blueprint for navigating digital analytics business opportunities and challenges you may encounter

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