The UBC Award of Achievement in Community Management is your opportunity to gain insights into the tools and techniques of community management and hear industry stories from leading experts in the field. Community Management roles can be found in a range of companies from eCommerce to high-tech to non-profit; Hootsuite and Yelp are two examples.
The program introduces you to what a career as an online community manager is all about:
- cultivating client/customer relationships
- building and strengthening internal and external networks
- activating evangelists and advocating for their users
- supporting and retaining customers
- monitoring and improving customer retention and happiness
- fostering connections with the community.
By looking at the skills and capabilities needed for this role, the program provides you with a solid framework on how to create community, champion your customer’s value to your organization, facilitate your community’s growth, evaluate the success of a community, and integrate a governance model for managing crisis.
- Delivered part-time at UBC Robson Square
- Requires completion of four courses within two years
- Courses can be taken individually or as part of the award of achievement program
- Costs C$2,450
- By the end of this program, you will be able to translate the value of your community within the organization and evaluate key performance indicators to attain business goals.
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Acquire the knowledge and build the skills you need to be a successful community manager, create a community, appraise the health and success of a community, and construct a governance model.
You learn to:
- categorize the different types of communities and stages of maturity and demonstrate the value of your community back to your organization
- identify strategies for facilitating communities and understand advocate programs and lifecycle
- assess the intrinsic value of your community by reviewing key performance indicators (KPIs) as well as advocate and other community programs
- utilize tools and techniques you can incorporate into your community’s growth model
- construct a governance model and determine when to escalate community issues.
Who It’s For
The program is suitable for those with some experience in digital marketing, communications, PR, or customer service who wish to enter the field of community management, as well as for professionals who are looking to take on the role of community manager.
The UBC Award of Achievement in Community Management is a part-time program consisting of four in-class courses that are held at UBC Robson Square in downtown Vancouver. You can register and pay for classes on a course-by-course basis. Expect to participate and interact in class discussions, case study analysis and scenario role plays. Assessment is based on assignments and in-class participation.
Register for the courses at your own pace. You have two years to complete all required courses in the program. The courses are listed in the recommended sequence.
|Required Courses||Format(s)||Next Offering||More|
|The Evolving Role of the Community Manager (IF300)||In-class||
|Developing Organizational Value Through Community (IF305)||In-class||
|Facilitating Your Community's Growth and Evolution (IF310)||In-class||
|Made to Measure: The Community Manager's Toolkit (IF315)||In-class||
Mar 20-Apr 24, 2017
Note: Curriculum and program requirements for completion are subject to change.
Instructors with direct industry knowledge and experience in adult education teach the courses in the UBC Award of Achievement in Community Management.
A diverse group of industry professionals guided the development of the UBC Award of Achievement in Community Management and it continues to evolve as new tools and techniques emerge. An advisory committee consisting of university faculty and staff, industry leaders, and practicing community managers facilitated the design and development of the curriculum.
Tracy Bains, Digital Marketing Manager, ICBC
Duncan Blair, Head of Marketing and Strategy, Invoke Media
Raquel Collins, Associate Director, UBC Continuing Studies
Rochelle Grayson, Co-Founder, Artsites.ca
Destin Haynes, Community Management and Advocate Marketing Coach & and Strategist, Destin Fall Consulting
Crystal Henrickson, Chief of Community, Crystal Henrickson Consulting Inc.
Fiona McGlynn, Founder, The Love Letter Project
Annika Reinhardt, Community and Social Impact Creator, Social Bites
Tracey Rossignol, Blogger, Fashion Forward 40
Eli Van DerGiessen, Global Community Manager, TechSoup Global
In-class program fees are paid on a course-by-course basis and total approximately C$2,450 based on current course prices. Books or related courses materials may constitute an additional cost in some cases. Fees are subject to change.
Participants should have the following:
- 1-3 years’ experience in digital marketing, communications, PR, customer service or non-profit experience
- digitally literate and adaptive to technological change
- some experience in developing community-focused projects (as a participant or volunteer).
To accommodate learners from a variety of backgrounds, the admission requirements for the UBC Award of Achievement in Community Management are fairly broad. However, all students are expected to possess strong written and spoken business English skills for participation in one-on-one interactions, group work, presentations, projects and assignments and electronic communications. Non-native English speakers may be required to demonstrate proficiency in English by submitting the results of language proficiency tests and may also be subject to an interview prior to admittance. Find out more.
To complete the UBC Award of Achievement in Community Management, it is not necessary to apply to the program in advance.
Students may register for part-time courses at their own pace, and complete all courses in the program within two years in order to graduate. Registrations are accepted on a first-come, first-served basis.
To receive the UBC Award of Achievement, all courses must be completed within two years with a minimum of 60% on all graded assessments.
Once you have completed and passed (with a minimum of 60% on all graded assessments) the four required courses, submit the Graduation Request form to receive your Award of Achievement.