Digital Strategy and Media

The increasing sophistication of digital assets and media, social, analytics, and technology, requires the ability to embrace ever-evolving disruption and change, and have a strong digital skill set to analyze data and customer touch points, optimize digital assets and engagement, and match compelling content with appropriate channels for an effective digital strategy.

Our digital strategy and media program offerings enhance your professional career in marketing, communications, public relations, media, digital analytics, digital asset management and digital strategy across the organization. You will come away with the knowledge and skills to build innovative digital strategies across multiple platforms.

Courses and Programs

Courses

Course Name
Build Your Profile with LinkedIn - Intermediate (ID232)   
Build your Profile with LinkedIn - Introduction (ID231)   
Creating and Managing the Analytical Business Culture (IV202)   
Developing Organizational Value Through Community (IF305)   
Digital Analytics Intensive Program (IV205)   
Digital Analytics: Deutsches Intensivprogramm (IV206)   
Digital Communications Strategy (IZ100)   
Digital Content and Storytelling (IZ107)  
Digital IP and Rights Management (IZ109)  
Digital Leadership and Performance (IU215)   
Digital Readiness (IU210)   
Digital ROI (IU205)   
Facilitating Your Community's Growth and Evolution (IF310)   
Introduction to Web Analytics (IV201)   
Made to Measure: The Community Manager's Toolkit (IF315)   
Measuring Marketing Campaigns Online (IV204)   
Programa Intensivo en Analitica Digital (IV207)   
Project Management for Digital Communications (IZ110)  
Social Media Advertising Workshop (ID233)   
Social Media and Content Marketing (ID228)  
Social Media Foundations (ID200)  
Social Media Governance (ID226)  
Social Media Metrics (ID223)  
Social Media Monetization (ID220)  
Social Media Strategy and Marketing (ID206)  
Social Media Workshop (ID230)   
Social Video Workshop (ID209)   
Strategic Thinking in the Digital Context (IU200)   
Summer Institute in Social Media: Introduction to Social Media Tools and Community Engagement (SI260)   
The Evolving Role of the Community Manager (IF300)   
User Experience Strategy (IZ105)  
Web Analytics for Site Optimization (IV203)   

Programs

Digital Analytics Deutsches Intensivprogramm

UBC/DAA Award of Achievement Program
Das weltweit bekannte Digital Analytics Ausbildungsprogramm der University of British Columbia (UBC) Continuing Studies und der Digital Analytics Association (DAA) wurde für den deutschsprachigen Markt bearbeitet. LEARN MORE

Digital Strategy

UBC Certificate Program
The 100% online UBC Certificate in Digital Strategy prepares you to lead and educate your organization to embrace technology, information, and digital innovation. LEARN MORE

Content Media and Storytelling

UBC Associate Certificate Program
Understand storytelling and how to connect with your audience through verbal and non-verbal communication techniques. Build engaging and persuasive content across media. LEARN MORE

Digital Analytics

UBC/DAA Award of Achievement Program
The UBC/DAA Award of Achievement in Digital Analytics is a 100% online program that provides solid grounding in how to create and manage a digital analytics program to drive measureable business improvement. LEARN MORE

Digital Asset Management

UBC Award of Achievement Program
The UBC Award of Achievement in Digital Asset Management provides industry insights and experience as well as the essential skills from which to plan, implement and execute digital asset management (DAM) and lead a digital strategy. LEARN MORE

Digital Content and Communications

UBC Certificate Program
The part-time UBC Certificate in Digital Content and Communications offers applied skills in the planning and execution of a comprehensive digital communications plan. LEARN MORE

Digital Content and Experience Design

UBC Associate Certificate Program
Build user engagement and a compelling brand experience across digital channels through meaningful content, site optimization, and outstanding user experience design. LEARN MORE

Digital Marketing Communications

UBC Accelerated Diploma Program
The UBC Digital Marketing Communications Accelerated Diploma Program is an intensive, four-month full-time program that combines classroom and online learning, a practicum, and a capstone project. LEARN MORE

Online Community Management

UBC Award of Achievement Program
The UBC Award of Achievement in Community Management provides solid grounding in how to create community, champion your customer’s value to your organization, facilitate your community’s growth, evaluate the success of a community, and integrate a governance model for managing crisis. LEARN MORE

Programa Intensivo en Analítica Digital

UBC/DAA Award of Achievement Program
El reconocido y galardonado programa de Analítica Digital creado por la Universidad de British Columbia (UBC) y la Digital Analytics Association (DAA) diseñado para el mercado hispanoparlante. LEARN MORE

Social Media

UBC Award of Achievement Program
The UBC Award of Achievement in Social Media is a part-time program for those aiming to take the lead in planning and implementing social media strategies. LEARN MORE

Web Intelligence

Certificate Program
The Web Intelligence Certificate is a 100% online program that provides solid grounding in digital analytics plus knowledge of data warehousing, dimensional model design, business process improvement, leadership and teambuilding and related topics. LEARN MORE